A ‘rickshaw gown’ made from rickshaw material — glittering in appearance and instantly eye-catching — has drawn widespread attention. When a graceful woman walks confidently in such an outfit, it is bound to turn heads.

On 10 May, the 72nd edition of the Miss World pageant began in Telangana, Hyderabad, India. At the Miss World 2025 competition, Bangladesh’s representative Aklima Atika Konika stood out by wearing the distinctive rickshaw gown among 110 contestants.

The gown, designed in the style of a traditional rickshaw with a hood, features colourful patterns and cultural elements. Notably, the phrase “Ma-babar doya” (Parents’ blessings) is written on the back.

This striking outfit was created by young designer Raisa Ami Shailee. The licence for Miss World Bangladesh 2025 has been acquired by entrepreneur, national director and model Azra Mahmood.

Speaking to the media, she said Aklima symbolises talent, beauty and hard work, describing her as a new face the Miss World organisation wishes to introduce to the global stage. She expressed hope that Aklima’s experience, dedication and love for her country would soon make her a source of pride for Bangladesh.